If you are creating an online business, you will need to create a logo for your business. Your logo will be used across your social media channels, website, and advertising. It is the symbol people will come to associate with your business, so you want to make sure you get your logo design right. Your logo is a way to explain your business to people quickly and concisely.
Determine Your Brand Vibe
First, you need to get an idea of what your brand vibe is. Your brand vibe is how you want your brand to feel. Some people call this your brand personality. You need to think about how you want your logo and your brand to make people feel.
For example, if you run a yoga business, you may want your logo to make people feel calm and relaxed. If you run a cross-fit business, you may want your logo to make people feel energized. Your brand vibe should match how you want people to feel towards your business or product.
To figure out your brand vibe, make a shortlist of words that describe how you want people to feel about your brand.
Think About What Your Brand Does
Second, you need to think about what your brand does. A logo is a visual form of communication, so you will want to use some simple icons that represent what your brand does. Icons can help convey information about your brand.
For example, a silhouette of someone in a yoga position would tell the viewer that your business is about yoga. Or a picture of a donut could convey that you are a donut business. Or a taco icon could convey that you are a taco shop or a Mexican food shop.
Think of what icons or images one would associate with your business, and use those images to help build your logo
Define a Color Palette
Third, you will want to use colors for your logo that you use with your business as a whole. You are going to want to create a color palette with your business. As you choose the colors you want to use for your business, be sure to keep in mind the vibe that you want your business to have. You want the colors to fit with the overall vibe and feel of your business communications.
Keep It Simple
Remember, your brand's logo is designed to be a quick way to share information about your brand. It is not designed to give in-depth information. Don't go overboard with your logo. Use one or two icons, include your brand's name, and use a color pallet that matches with the rest of your branding.
When it comes to creating a logo for your online business, determine your brand vibe, think about what your brand does, define a color palette, and keep it simple. You don't have to design your logo or go through your process on your own; you can work with a logo design service to achieve this goal.
