It can seem difficult to get new patients in the door when they haven't experienced your excellent service. Thankfully, there are a few excellent tenets to follow with medical marketing.
Have a Strong Online Presence
Gone are the days when people would just sign up for the health care provider that was closest to them. People have a lot of options, and they are likely to at least visit your website before they decide to see one of your health care professionals. Make sure your website is modern and informative. Patients should be able to see which doctors work at your facility, what services you offer, which health insurance providers you work with, and your hours and contact information. Make it easy for people to contact you with questions. In many cases, if you have had your website for several years, a redesign will help make your site more user-friendly.
Pay Attention to Online Reviews
Make sure you get your doctors on a variety of health reviewing platforms. People want to see reviews for your facility, but they also want to know what experiences other people have had with the doctors in your facility. This helps build trust and credibility before the patient ever comes to see one of your medical professionals. Getting listings for your doctors may not happen automatically; make sure you have someone review the different sites out there and create the listings for every doctor.
Be Easy to Contact
If patients have questions, they are going to want to be able to talk with a staff member. If your phones are always busy or you don't answer emails quickly, patients may get frustrated and feel that they aren't valued as a patient. Is this the facility you would want to go to for a potentially life-threatening medical procedure?
Reach People in Various Ways
Use social media to convey a warm and approachable medical facility. Patients can be intimidated by medical facilities, so social media provides a new way to add personality to your medical facility. Consider having online pamphlets that discuss common health issues your clients deal with in their own lives. The goal is to have content that connects with a wide audience.
NKP Medical is a leader in marketing for medical services. If you need help improving your online image, getting new patients in for a consultation, or finding the right venues to market your services, they are happy to help.